Second Screen Headlines

Rovi’s Fan TV Becomes a Platform (MESA)

January 6, 2016 · Posted in 2nd Screen Headlines · Comments Off on Rovi’s Fan TV Becomes a Platform (MESA) 

Rovi today introduced its advanced Fan TV platform ushering in the next-generation of entertainment discovery. The platform integrates the award-winning Fan TV with Rovi’s renowned Personalized Discovery Solution, consisting of entertainment metadata, contextual search and recommendations and natural language conversation services. With the fully integrated platform, Rovi’s Fan TV is one of the industry’s most advanced offerings that powers entertainment discovery and content consumption across any screen via set-top box, connected TV, mobile, tablet and web.

Finally, TV Everywhere — As Long as You’re Willing to Carry Your Shows Around Yourself (Re/code)

January 6, 2016 · Posted in 2nd Screen Headlines · Comments Off on Finally, TV Everywhere — As Long as You’re Willing to Carry Your Shows Around Yourself (Re/code) 

Here’s a cool CES product: A gadget that gives you the ability to watch anything on TV you want to watch, wherever you want to watch it. Wait a minute. It’s 2016. Haven’t we been able to do that for a long time? Of course! But also, not really: In reality, the ability to watch TV somewhere other than your living room has been limited by both technology and business constraints.

Starz Nabs Rights to ‘Star Wars: The Force Awakens’ (Variety)

January 6, 2016 · Posted in 2nd Screen Headlines · Comments Off on Starz Nabs Rights to ‘Star Wars: The Force Awakens’ (Variety) 

As “Star Wars: The Force Awakens” continues to shatter records at the box office, it has already found a premium cable home: Starz. The network has acquired the pay-TV rights to the seventh installment in the “Star Wars” franchise, Variety has confirmed, as the last film in their output deal with Disney. “The Force Awakens” came out at the very end of 2015, barely allowing Starz to secure the rights under the deal.

Coming to a TV Near You: Native Advertising (Found Remote)

January 6, 2016 · Posted in 2nd Screen Headlines · Comments Off on Coming to a TV Near You: Native Advertising (Found Remote) 

At CES yesterday, Turner – home of CNN, HLN, TNT, and Cartoon Network – announced plans to help advertisers produce commercials that are more content-driven. Part of the new “Turner Ignite” offerings is “Turner Native Plus,” in which Turner will leverage its data, content, and advertising teams on behalf of brands, helping them to bring native advertising to the small screen. Turner will actually create this type of content for brands, or will help turn into “commercials” existing assets that had previously existed only on digital platforms.

Ooyala Report: Viewers Diverge, Platforms Converge (MediaPost)

January 6, 2016 · Posted in 2nd Screen Headlines · Comments Off on Ooyala Report: Viewers Diverge, Platforms Converge (MediaPost) 

This is the month when everybody tells you that this will be the Year of…whatever. Today, Ooyala steps up with its State of the Broadcast Industry 2016, in which it assuredly predicts that this year will be a lot like last year but more of it. Over-the-top video content moved to center stage in 2015, and “broadcasters and operators have accepted OTT as a fait accompli, and the repercussions are affecting all areas of the business,” Ooyala asserts.

Netflix, Dreamworks Expand VOD Pact to Fresh Series (Rapid TV News)

January 6, 2016 · Posted in 2nd Screen Headlines · Comments Off on Netflix, Dreamworks Expand VOD Pact to Fresh Series (Rapid TV News) 

Subscription video-on-demand (SVOD) leader Netflix is expanding its children’s content rights with DreamWorks. The deal will extend the rights, and second-window rights, of original series across Netflix’s global markets, except for China. Netflix also snags the streaming rights to the entire DreamWorks animation feature film library.

An Inside Look at USA Network’s Interactive Experience for ‘Colony’ (Found Remote)

December 30, 2015 · Posted in 2nd Screen Headlines · Comments Off on An Inside Look at USA Network’s Interactive Experience for ‘Colony’ (Found Remote) 

Gearing up for the premiere of its upcoming original series “Colony”, which centers around a family’s struggle to live in an occupied Los Angeles, USA Network set up the interactive website colonytv.com. The site provides visitors with the opportunity to step into the world of the series and get a glimpse of what life in an occupied Los Angeles feels like. “Colony” premieres on January 14, 2016…

Social TV: What to look for in 2016 (The Drum)

December 30, 2015 · Posted in 2nd Screen Headlines · Comments Off on Social TV: What to look for in 2016 (The Drum) 

The Drum’s ‘Prediction Preview with MTV: Social TV & Video in 2016’ panel saw execs from Viacom, social media agency 1000heads, and analytics firm Socialbakers discuss what to look out for next year as advertisers and publishers try to keep up with cord cutters who are changing the way we watch content…

NBC Sports Goes Live on Snapchat ahead of NHL ‘Winter Classic’ (Digiday)

December 30, 2015 · Posted in 2nd Screen Headlines · Comments Off on NBC Sports Goes Live on Snapchat ahead of NHL ‘Winter Classic’ (Digiday) 

NBC Sports is launching on Snapchat in advance of the NHL’s annual “Winter Classic” on New Year’s Day. The NBC Sports Snapchat account, which goes live today, will be a behind-the-scenes hub for hockey fans to show how Gillette Stadium is transformed from a football field to an outdoor hockey rink. It will also take viewers into NBC Sports’ production trucks and down to the rink as the broadcaster prepares to televise the event…

TV Streaming Hit the Mainstream in 2015 (CBC)

December 30, 2015 · Posted in 2nd Screen Headlines · Comments Off on TV Streaming Hit the Mainstream in 2015 (CBC) 

Industry analyst Carmi Levy calls 2015 “a watershed year for streaming in Canada” and predicts even more viewers will shift online in 2016. “This was the year when streaming really went mainstream,” Levy says from London, Ont…

Cutting the Cord: Next Year will Bring even more Streaming Options (USA Today)

December 29, 2015 · Posted in 2nd Screen Headlines · Comments Off on Cutting the Cord: Next Year will Bring even more Streaming Options (USA Today) 

Streaming video had a blockbuster year in 2015 for everyone from full-fledged cord cutters to those who supplement what they watch on cable or satellite with Net-delivered offerings. Expect that trend to pick up steam in 2016 with subscription video services such as Netflix, Amazon and Hulu gaining viewers while pay TV’s hold on U.S. homes — currently at about 83% — continues to wane a percentage point or two, from 100 million homes to 98.9 million, analysts estimate…

Here Are the 12 TV Shows We’re Most Excited to See in 2016 (AdWeek)

December 29, 2015 · Posted in 2nd Screen Headlines · Comments Off on Here Are the 12 TV Shows We’re Most Excited to See in 2016 (AdWeek) 

Hopefully you’ve been spending the holidays catching up on all the TV you missed this year—FX said a record 409 scripted series aired in 2015—because it’s almost time for the 2016 onslaught of new (and returning) shows…

Deluxe Scores NFL Distribution Deal in Europe (TV Technology)

December 16, 2015 · Posted in 2nd Screen Headlines · Comments Off on Deluxe Scores NFL Distribution Deal in Europe (TV Technology) 

Europe is ready for some more football, as Deluxe Entertainment Services Group has closed a three-year contract with MP & Silva to distribute live NFL games to broadcasters throughout Europe. To do so, Deluxe will utilize its MediaCloud platform, an IP distribution network that provides a digital content exchange platform for broadcasters and content owners to share live video.

Watchwith, Moat Partner on In-programme Advertising (Rapid TV News)

December 16, 2015 · Posted in 2nd Screen Headlines · Comments Off on Watchwith, Moat Partner on In-programme Advertising (Rapid TV News) 

Video advertising provider Watchwith is partnering with independent SaaS marketing analytics firm Moat for in-programme ad reporting. The deal expands the capabilities of both companies. For Moat, this integration extends its measurement capabilities to include Watchwith in-programme advertising for desktop and mobile video applications. These include reporting on the aggregate audience time spent with an advertiser’s message while viewing a video, as well as detailed user engagement and interaction with the in-programme creative.

In 2015, Netflix Became a TV Network. Where Does It Go From Here? (Wired)

December 16, 2015 · Posted in 2nd Screen Headlines · Comments Off on In 2015, Netflix Became a TV Network. Where Does It Go From Here? (Wired) 

Over the past three years, the streaming company’s expansion has been relentless, racking up critical accolades and major awards nominations as well as causing industry prognosticators to speculate on how other networks—aside from HBO, which Netflix considers its chief rival—can keep up. But that progress hasn’t come without an array of varying detractors.

Welcome to Web TV, Cord-Cutters. Don’t Forget Your Credit Card (CNET)

December 16, 2015 · Posted in 2nd Screen Headlines · Comments Off on Welcome to Web TV, Cord-Cutters. Don’t Forget Your Credit Card (CNET) 

Everybody hates cable bills. This year saw the debut of long-awaited virtual TV services that allow you to cut the cord without sacrificing live content, but the costs do add up.

Consequences of ‘Peak TV’ in 2015: Awards Madness and Shows that Won’t Die (WaPo)

December 16, 2015 · Posted in 2nd Screen Headlines · Comments Off on Consequences of ‘Peak TV’ in 2015: Awards Madness and Shows that Won’t Die (WaPo) 

Television in 2015 can be summarized in two words: “Peak TV.” FX president John Landgraf coined the term in August at the Television Critics’ Association summer press tour, noting that with nearly 400 scripted shows on the air (not counting reality and docu-series), “there is simply too much television.”

Adele Gives NBC Its Biggest Music Special in 10 Years (Adweek)

December 16, 2015 · Posted in 2nd Screen Headlines · Comments Off on Adele Gives NBC Its Biggest Music Special in 10 Years (Adweek) 

Adele’s media domination continues. Three weeks after her new album, 25, had the biggest-selling debut ever, the singer turned her record-breaking powers to TV, giving NBC its highest-rated prime-time music special in 10 years.

TV Must Go Digital to Get the Kids Back (B&C)

December 9, 2015 · Posted in 2nd Screen Headlines · Comments Off on TV Must Go Digital to Get the Kids Back (B&C) 

To look at all the headlines about declines in kids’ television ratings, one might well conclude that young America has stopped watching TV entirely. While that’s far from true, their attention has indeed fragmented across a variety of social media and digital entertainment channels. This poses big problems for TV networks and for marketers. Networks have been slow to create the kind of robust online entertainment kids can get elsewhere. So marketers looking to spend more online don’t have enough safe digital platforms to shift their budgets to.

Bewkes Wants More On Demand (MCN)

December 9, 2015 · Posted in 2nd Screen Headlines · Comments Off on Bewkes Wants More On Demand (MCN) 

Time Warner Inc. chairman and CEO Jeff Bewkes, who recently said the media giant would dial back windows for making its content available to subscription video on demand services like Netflix, told an industry audience Tuesday that distributors and content companies should step up their on demand efforts.

The Battle for the Second Screen (Recode)

December 9, 2015 · Posted in 2nd Screen Headlines · Comments Off on The Battle for the Second Screen (Recode) 

Advances in smart TVs, set-top boxes and cord-cutting services have driven some important improvements in TV viewing for most consumers. But there’s still one glaring hole when it comes to a truly modern connected TV experience: Synchronized second-screen content. The vast majority (75 percent to 80 percent, according to a recent survey conducted by Technalysis Research of more than 3,000 consumers across the U.S., U.K., Germany, Brazil and China) of device-owning people who watch TV admit to using their additional devices, such as notebooks, tablets, and smartphones, while viewing. So the obvious question is, why not try and link the two device experiences together?

The Smartphone Is Eating the Television, Nielsen Admits (Fortune)

December 9, 2015 · Posted in 2nd Screen Headlines · Comments Off on The Smartphone Is Eating the Television, Nielsen Admits (Fortune) 

A new study of media and attention by Nielsen Co. confirms what has now become conventional wisdom: Smartphones are winning and traditional television is losing, especially when it comes to viewers in the most desirable 18 to 34 demographic. Nielsen also says that traditional TV viewing by all age groups peaked in the 2009-2010 season, and has been on the decline ever since. Until that point, the audience for TV had grown every year since 1949.

TV Apps Aren’t Getting Used (Videonet)

December 8, 2015 · Posted in 2nd Screen Headlines · Comments Off on TV Apps Aren’t Getting Used (Videonet) 

TV apps are not getting used. That was the conclusion from research issued by Altman Vilandrie & Co. this month, which found that 70% of consumers have not downloaded any network or cable channel apps. You might think that for an app company like Accedo that would be bad news, but it is totally expected. It is one thing to develop dynamic and compelling apps, another thing altogether to make sure consumers find them, have a reason to download them, and then go on to use them, not just once but repeatedly. The amount of available TV apps is only going to increase, so in order to make sure those TV apps get the attention they deserve, there are several important ideas the industry needs to embrace.

Research: Millennials Still Prefer TV Shows to Other Types of Video Content (The Drum)

December 8, 2015 · Posted in 2nd Screen Headlines · Comments Off on Research: Millennials Still Prefer TV Shows to Other Types of Video Content (The Drum) 

TiVo has released their third annual Millennial Video Entertainment Survey, finding that millennials still prefer TV shows to other types of video content. 73 per cent of millennials said that they watch network and cable TV shows regularly, even if they’re not consuming this content via pay TV services – just 40 per cent of them regularly use a cable, satellite, or telco provider. While this number is low, 79% of millennials also indicated that they are not considering canceling their pay TV service.

A Simple Trap: Television And The Legacy Of Digital Accountability (Ad Exchanger)

December 8, 2015 · Posted in 2nd Screen Headlines · Comments Off on A Simple Trap: Television And The Legacy Of Digital Accountability (Ad Exchanger) 

The thing is, digital campaigns generate so much data that agencies and clients often find themselves wishing for – and sometimes creating – magic bullets that can’t possibly deliver. Agencies have perhaps been a little too quick at selling magic bullet metrics because they’re not labor intensive, a good one is easy to understand and they make digital display that much cheaper to service.

Social TV Behavior is Surging. Shouldn’t We Be Measuring It Properly? (SVG)

December 2, 2015 · Posted in 2nd Screen Headlines · Comments Off on Social TV Behavior is Surging. Shouldn’t We Be Measuring It Properly? (SVG) 

After a painful slog through interactive TV in the early aughts, and a more recent boom-and-bust in second-screen apps, it’s now clear that a growing portion of TV viewers are habitually using social media to interact with TV. In 2013, there were 1 billion tweets around TV broadcasts in the U.S. alone (Nielsen SocialGuide, 2013). That’s a big shift. It’s been underway for a long time. But how big? How many TV viewers engage with live TV using social media?…

Study: Amazon Instant Video Gaining on Redbox (HMM)

December 2, 2015 · Posted in 2nd Screen Headlines · Comments Off on Study: Amazon Instant Video Gaining on Redbox (HMM) 

Redbox remained (barely) the most popular rental service for movies in the third quarter (ended Sept. 30), according to a new survey from Digitalsmiths. TiVo-owned Digitalsmiths found that 15.8% of respondents used Redbox, compared with 15.4% who used Amazon Instant Video, the e-commerce service’s transactional VOD and Digital HD platform. Another 7.7% used iTunes; 4.7% used Google Play; 2.3% YouTube Movies; 1.6% used Walmart’s Vudu; 1% used Warner Bros.’ Flixster; and 0.8% used Best Buy’s CinemaNow…

Does Binge-Watching TV Make It Less Enjoyable? (Hopes&Fears)

December 2, 2015 · Posted in 2nd Screen Headlines · Comments Off on Does Binge-Watching TV Make It Less Enjoyable? (Hopes&Fears) 

Does binging have an adverse cognitive affect on our enjoyment? If we are to believe the adage that you should “savor every bite,” you can fathom that viewing something like a television season, let alone a series, in tandem can depreciate the individualized value of its parts. However, the flip side can argue that, by watching the entirety of a series in one sitting, one can better link the pieces to the whole and get closer to some overarching message. In order to better contextualize the nuances that exist in the act of binge-watching, we spoke with writers, critics, psychologists, and TV executives to better learn how they prefer to consume their media…

Programmatic TV is Inevitable, Let’s Do it Right (VAN)

December 2, 2015 · Posted in 2nd Screen Headlines · Comments Off on Programmatic TV is Inevitable, Let’s Do it Right (VAN) 

The challenges begin with a fundamental change to the industry. Whereas the TV ad model was once relatively straightforward – a unified audience, viewing on a single platform that allowed advertisers to use a single currency and make unified transactions – it is now far more complex, with the proliferation of available content on different platforms resulting in audience and transaction fragmentation, and the use of multiple currencies…

What We Know About Netflix’s Hidden Ratings (Vulture)

December 2, 2015 · Posted in 2nd Screen Headlines · Comments Off on What We Know About Netflix’s Hidden Ratings (Vulture) 

Almost every artistic endeavor in Hollywood comes attached to a ranking of some sort, a numerical report card that allows the town to declare said project a success or failure — and then gossip about it endlessly. Whether it’s Monday morning box office or the overnight Nielsens, everything gets judged. The one exception to this Tinseltown truism: Netflix. Three years after House of Cards announced its arrival as a programming powerhouse, the streaming-video pioneer has managed to mostly keep secret all but the most basic bits of information about how series perform with its subscribers. And it’s not just the media or the public in in the dark: Producers of Netflix originals claim to know precious little about who’s watching their shows. This almost unprecedented lack of data has left many in the entertainment industry frustrated, but also determined to finally uncover the numbers Netflix seems determined to keep hidden…

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