TVOT Discount for MESA Members

May 21, 2015 · Posted in 2nd Screen Connections · Comments Off on TVOT Discount for MESA Members 

By Chris Tribbey

The twice-a-year TV of Tomorrow Show (TVOT) will take place June 23-24 at the Golden Gate Club in the Presidio of San Francisco, and members of the Media & Entertainment Services Alliance (MESA) will not only be well represented, but are also in line for a special discount.

MESA is an official media sponsor of the event, which bills itself as the No. 1 gathering of executives, technologists and creatives who work in the interactive and multiplatform TV industry. The conference also sees the presentation of the Awards for Leadership in Interactive and Multiplatform Television.

Hardie Tankersley, SVP of Innovation for Fox Broadcasting, Linda Ong, SVP and CTO of NBC Universal Media Labs, Albie Hecht, Chief Revenue Officer of Verizon Digital Media Services, Olivier Delfosse, GM of Corporate Strategy of Microsoft, Adam Ware, SVP of Digital Video Distribution for Disney-ESPN Media Networks, Rich Cusick, Director of Product Management for Adobe Primetime, Mano Kulasingam, VP of Product, Advanced Search and Recommendations Rovi Corp. and Alan Wolk of the 2nd Screen Society are among the noteworthy speakers on tap for the event.
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Lionsgate, Google Play Look Back at ‘Mad Men’ with Second Screen Experience

May 12, 2015 · Posted in 2nd Screen Connections · Comments Off on Lionsgate, Google Play Look Back at ‘Mad Men’ with Second Screen Experience 

By Chris Tribbey

The final episode of “Mad Men” airs this Sunday, May 17, and Lionsgate and AMC have advertised the final episodes as “The End of an Era.” But a new second screen experience for the series aims to keep the seminal series alive for fans long after the finale airs.

Lionsgate has partnered with Google Play for the distribution platform’s first-ever TV show digital fan offering, “The Mad Men Experience,” an interactive second screen retrospective experience that delves deeper into the series. The “art exhibit-style” features more than 300 assets from the show, including artwork, cast and crew interviews, audio commentaries and other exclusive features.

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Xstream to Showcase Next Generation Content Supply Chain & Monetization Tools for Internet TV Solutions at NAB 2015

April 9, 2015 · Posted in 2nd Screen Connections · Comments Off on Xstream to Showcase Next Generation Content Supply Chain & Monetization Tools for Internet TV Solutions at NAB 2015 

Xstream, the premium provider of OTT and TV Everywhere services, today announced that they will present next generation OTT content supply chain management & monetization tool for Internet TV solutions with its cloud-based video management system, Xstream MediaMaker™ at NAB where they will give a live end-to-end demo from ingest to delivery on multiple devices.

At NAB, visitors will discover how they can leverage Xstream’s next generation tools and services to stand out from their competitors, automate Internet TV workflows, reduce churn & time to market, monitor and monetize every subscriber/user, create superior business results with market leading flexibility and scalability allowing you to grow as you go and integrates with any third party solutions. Visitors will get a live demo of an end-to-end solution from ingest to manage to play-out.

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Axwave Expands to Over 3 Billion Recognition Queries Per Month Using Mobile Apps in the U.S.

April 2, 2015 · Posted in 2nd Screen Connections · Comments Off on Axwave Expands to Over 3 Billion Recognition Queries Per Month Using Mobile Apps in the U.S. 

Axwave, the leading mobile app content recognition experts, announces it has reached over 3 billion content recognition queries per month in the United States. The Axwave technology allows app developers to understand what mobile users are currently watching by recognizing live TV, TV ads, and DVR, as well as over-the-top TV content and music.

“Since 2014, we have quickly established ourselves as the leading content recognition solution for mobile,” said Damian Scavo, Axwave CEO. “These recognition queries represent over 60 million minutes of user content recognized per month and we expect to continue our current 40% monthly growth rate, making the Axwave solution a proven, scalable and reliable solution for mobile app developers.”

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Digitalsmiths: Pay TV Providers Making Adjustments

March 12, 2015 · Posted in 2nd Screen Connections · Comments Off on Digitalsmiths: Pay TV Providers Making Adjustments 

By Chris Tribbey

Pay TV providers are making gains in the areas of consumer satisfaction and using consumers’ viewing habits to improve on their services, according to TiVo-owned Digitalsmiths’ latest quarterly Video Trends Report.

In the fourth quarter of 2014 more than 21% of pay TV subscribers said they were “very satisfied” with their pay TV service, and nearly 56% said they were “satisfied,” both up from a year ago. Additionally, more survey respondents said they increased their pay TV services (20.4%) compared to those who scaled back (16.4%), with premium channels, Internet and HD service ranking as the top three upgrades.

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YuMe VP: Shifting Views on Second Screen Metrics

February 12, 2015 · Posted in 2nd Screen Connections · Comments Off on YuMe VP: Shifting Views on Second Screen Metrics 

By Chris Tribbey

Not too long ago, digital video brand ad company YuMe released a study showing which screens garnered the most attentiveness from viewers, and the results could be considered a surprise: The TV was dead last, compared to PCs, tablets and (No. 1 in attentiveness) smartphones.

So why are video ad campaign metrics still stuck in the TV-first era? That was the question posed to Stephanie Gaines, VP of corporate marketing for YuMe, and Rob Harol, senior director of platform monetization at Machinima.com, Feb. 11 at a Digital Entertainment World panel.

“Even three years ago, it was purely performance based [for online video], it was what the click-through rate was,” Harol said. “But that doesn’t measure how effective a brand is. And that’s a concern, that nobody’s actually viewing these ads.”

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White House Makes Second Screen Noise with State of the Union

January 22, 2015 · Posted in 2nd Screen Connections · Comments Off on White House Makes Second Screen Noise with State of the Union 

By Chris Tribbey

YouTube, Twitter, Instagram … name the social media outlet, and the White House and President Obama were all over it Tuesday night during the State of the Union address. And that was just the tip of a larger second screen push for the hour-long address.

Prior to the speech, the White House announced a second screen version of the speech at WH.gov/SOTU, which offered an enhanced live stream featuring graphics augmenting the speech; a series of expanded, standalone nuggets into the administration’s policy, with both interactive and personalized components; state-by-state and demographic data points in real-time; a Q&A section; and social media links.

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S3 Panelists See Progress with Broadcasters, Smart Content

January 8, 2015 · Posted in 2nd Screen Connections · Comments Off on S3 Panelists See Progress with Broadcasters, Smart Content 

By Chris Tribbey

Broadcasters, cable networks and pay-per-view providers who distribute their content primarily through cable and satellite TV services have long operated in the dark when comes to who, exactly, is watching their shows. Unlike pure over-the-top providers like Netflix, which knows in granular detail who their viewers are and exactly what they have watched, broadcasters for decades have had limited access to information on pay-TV subscribers or to the data collected by set-top boxes.

But that’s starting to change.

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YuMe: TV Viewers ‘Distracted on a Daily Basis’

January 6, 2015 · Posted in 2nd Screen Connections · Comments Off on YuMe: TV Viewers ‘Distracted on a Daily Basis’ 

By Chris Tribbey

Recently, multi-screen video ad technology company YuMe reached out to more than a thousand people, asking them whether they had used a second screen device while watching TV during a given week.

Sharing the results Jan. 5 during the 2nd Screen Summit at the International Consumer Electronics Show, Paul Neto, director of research for YuMe, put their response simply: “Overwhelmingly.”

About 80% of respondents said they used their smartphone while watching TV, with laptop (75%) and tablet (73%) usage not far behind.

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Adobe: TV Everywhere Video Growth Continues

December 18, 2014 · Posted in 2nd Screen Connections · Comments Off on Adobe: TV Everywhere Video Growth Continues 

By Chris Tribbey

With mobile devices accounting for nearly 30% of online video starts, and TV Everywhere video starts up more than 100% during the third quarter of the year, the time is ripe for advertisers to hone their focus on tablets, according to the latest data from the Adobe Digital Index (ADI).

For authenticated TV Everywhere (TVE) services, iOS devices were used 56% of the time for video starts during the third quarter, up 9% from the third quarter in 2013. However, TVE content viewing for broadcast and cable was mostly done via a Web browser: 46% of episodic views were browser based, according to ADI, vs. 37% for iOS and 11% for Android.

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Fox Takes to Second Screen for ‘Sons,’ ‘Night at the Museum’

December 16, 2014 · Posted in 2nd Screen Connections · Comments Off on Fox Takes to Second Screen for ‘Sons,’ ‘Night at the Museum’ 

By Chris Tribbey

For both a hit TV show already in the books and a franchise film just hitting theaters, Fox Digital Entertainment is looking to the second screen to boost its properties.

This month Fox Digital Entertainment — the mobile content and apps division of the studio — announced gaming apps for both “Sons of Anarchy,” the popular FX show that just aired its final episode, and “Night at the Museum: Secret of the Tomb,” the third film (in theaters Dec. 19) in a franchise dating back almost a decade.

Geared toward mobile gamers, “Night at the Museum: Hidden Treasures” is a hidden-object game set in the film’s environments, with players taking on the role of security guard Larry Daley to hunt for relics in the museum.

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IBM: Thanksgiving, Black Friday Shopping Set Mobile Records

December 2, 2014 · Posted in 2nd Screen Connections · Comments Off on IBM: Thanksgiving, Black Friday Shopping Set Mobile Records 

By Chris Tribbey

On Thanksgiving Day, mobile accounted for more than half of all shopping traffic, and outpaced traffic on traditional PCs for the first time, according to data from the IBM Digital Analytics Benchmark service.

While online sales Thanksgiving Day were up more than 14%, mobile sales rose more than 25% year over year, according to IBM. On Black Friday, mobile sales were up more than 28%, compared to a 9.5% rise in online sales. Black Friday mobile traffic hit nearly 50% of all online traffic.

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Watchwith API Scores at NBC Universal Hackathon

November 25, 2014 · Posted in 2nd Screen Connections · Comments Off on Watchwith API Scores at NBC Universal Hackathon 

By Chris Tribbey

Two winners at this month’s Comcast-NBC Universal Hackathon — which saw more than 300 competitors develop nearly 40 cross-platform solutions in less than 24 hours — won using the application programming interface (API) from Watchwith.

The winner of the Universal Cable Productions and Syfy challenge “The Next–Generation Fan Experience for Battlestar Galactica” sought to use “Battlestar Gallactica” content to create a new digital hub for the franchise, while the Telemundo challenge “Concurrent and Non-Linear Story Extensions and Catch-Ups” asked for a second screen experience for fans while watching episodes.

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Report: Mobile Video Traffic to Hit 55% of Data by 2020

November 20, 2014 · Posted in 2nd Screen Connections · Comments Off on Report: Mobile Video Traffic to Hit 55% of Data by 2020 

By Chris Tribbey

By 2020 the amount of mobile video traffic is expected to increase tenfold, and make up 55% of all mobile data, according to a new report.

That’s thanks to the forecast that more than 90% of the world’s populace over the age of 6 will own a mobile phone by that year, with 6.1 billion people owning smartphones, according to the Ericsson Mobility Report.

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YuMe Debuts New Ad Unit, Partners with CE Company Vestel

November 18, 2014 · Posted in 2nd Screen Connections · Comments Off on YuMe Debuts New Ad Unit, Partners with CE Company Vestel 

By Chris Tribbey

Multiscreen video ad technology company YuMe has inked an exclusive deal with TV manufacturer Vestel to launch a unique ad campaign for U.K. digital communications company O2, one that will take advantage of smartphones and tablets to relay the O2 brand message.

The campaign will see O2 messaging pushed on Vestel smart TVs, via YuMe Captivate, a new company ad unit designed specifically for Internet-connected TVs. YuMe’s new connected TV solution allows for advertisers to enable full-screen video, customized messaging for viewers and match relevant products to viewer preferences.

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Study: Mobile Gamers a Dedicated Group

October 16, 2014 · Posted in 2nd Screen Connections · Comments Off on Study: Mobile Gamers a Dedicated Group 

By Chris Tribbey

If you’re in the second screen business and have any sort of gaming angle, a new report from mobile gaming app company Everyplay is worth noting.

Interviewing more than 3,000 mobile gamers, Everyplay — whose app is geared toward social sharing of gaming video — found that 70% of those surveyed watched online game video in the past week, and more than 45% said they followed the video directly to a download of the featured mobile game.

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Report: The Older You are, the More Traditional Your TV

October 14, 2014 · Posted in 2nd Screen Connections · Comments Off on Report: The Older You are, the More Traditional Your TV 

By Chris Tribbey

A third of all Millennials (18- to 34-year-olds) spend a third of their TV time on a second screen and one out of six say they haven’t watched any programming on a TV set in the past month.

That’s according to a new report from online tracking company comScore, which found 44% of Millennials watching TV content on computers, nearly 50% watching on tablets, and 31% watching on smartphones. Millennials are much more likely to watch TV from an Internet-connected TV device like Apple TV, Chromecast, a Blu-ray Disc player or gaming console, compared to older generations.

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FOX Sports’ David Neal Executive One-on-One to Highlight LiveTV:LA November 7

October 9, 2014 · Posted in 2nd Screen Connections · Comments Off on FOX Sports’ David Neal Executive One-on-One to Highlight LiveTV:LA November 7 

David Neal, Executive Producer, FIFA World Cup on FOX, will take the stage in an exclusive executive one-on-one interview with Sports Video Group (SVG) Editorial Director Ken Kerschbaumer at the inaugural LiveTV:LA conference, November 7 at the Loews Hollywood Hotel in Los Angeles.

With more than 30 years of production experience and as a recipient of 34 Emmy Awards, Neal will be at the center of FOX Sports’ major production efforts for 2015: the U.S. Open golf tournament and the FIFA Women’s World Cup.

He will discuss the intricacies of both productions and how FOX Sports will take advantage of all its linear network and digital resources to tell the story of these watershed events, his experiences in live television, and much more.

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Applicaster, FremantleMedia Team up for ‘Master Athletes’ Companion App

October 6, 2014 · Posted in 2nd Screen Connections · Comments Off on Applicaster, FremantleMedia Team up for ‘Master Athletes’ Companion App 

By Chris Tribbey

Cross-screen TV technology company Applicaster has partnered with FremantleMedia to create an off-the-shelf companion app for the new reality series “Master Athletes,” the companies announced.

With the app, second screen users can compete with friends and other fans in prediction and trivia games, while the show airs. The app will also offer real-time content, including instant replays and commentary from contestants. In between episodes, fans can befriend contestants for exclusive insight into how they train and prepare for challenges.

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How Mobile Video Complements TV

October 2, 2014 · Posted in 2nd Screen Connections · Comments Off on How Mobile Video Complements TV 

By Chris Tribbey

The amount of money advertisers spend on TV vs. digital has always been disproportionate, and that trend isn’t likely to change any time soon, according to a new Nielsen study. However, digital (specifically mobile) ad spending is on the rise, and marketers are seeing a return on their mobile investments.

Commissioned by video ad company BrightRoll, the Nielsen study finds that when advertisers spread their video ad spend across both TV and mobile, their targeted reach increased by nearly 13%. And reallocating just 15% of a brand’s TV budget to mobile reduces the cost per target rating point by nearly 14%.

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TDG: Authentication isn’t a Problem for TV Everywhere

September 18, 2014 · Posted in 2nd Screen Connections · Comments Off on TDG: Authentication isn’t a Problem for TV Everywhere 

By Chris Tribbey

TV Everywhere is slowly but surely making gains in the second screen space, and if there’s anything holding consumer adoption back, it’s certainly not authentication, according to a new report from research firm The Diffusion Group (TDG).

More than two-thirds of those surveyed (68.4%) by TDG said the authentication process for TV Everywhere was easy, with 24.5% saying it was neither easy nor hard. Less than 1% ranked TV Everywhere authentication as “very difficult,” running counter to claims among some industry viewers that authentication is in the way of adoption, TDG reported.

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Viacom: Multi-Screen Breeds Loyalty

September 16, 2014 · Posted in 2nd Screen Connections · Comments Off on Viacom: Multi-Screen Breeds Loyalty 

By Chris Tribbey

A study commissioned by Paramount parent company Viacom finds TV viewers who also engage with a second screen are more likely to be loyal to networks and shows.

The study — “Getting With the Program: TV’s Funnels, Paths and Hurdles” — finds an overall positive impact on TV viewing when a second screen is used, with those using multiple screens preferring more live TV and spending more time with a network than those who only use a single screen.

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Rovi’s New Guide Solution Moves Past Set-Tops

September 11, 2014 · Posted in 2nd Screen Connections · Comments Off on Rovi’s New Guide Solution Moves Past Set-Tops 

By Chris Tribbey

Rovi Corp. isn’t ditching the idea of entertainment discovery on set-top boxes. It’s just pushing its offerings beyond the hardware.

The Santa Clara, Calif.-based company Sept. 11 unveiled its new HTML5-based Rovi Guide, a multiplatform, cloud-based, device-agnostic entertainment discovery application, intended to allow service providers and consumer electronics companies to offer “advanced entertainment discovery for almost any screen, any device and any location.”

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Civolution, Applicaster Partner on Broadcast Synch Solution

September 4, 2014 · Posted in 2nd Screen Connections · Comments Off on Civolution, Applicaster Partner on Broadcast Synch Solution 

By Chris Tribbey

Automated content recognition tech company Civolution has announced a new partnership with cross-screen broadcast tech company Applicaster, with the two integrating their technologies to give broadcasters a new solution.

The integrated technology, which allows broadcasters to launch second screen activities synced with content and ads being watched on TV (both live and on-demand) uses both Applicaster’s second screen suite and Civolution’s SyncNow Automatic Content Recognition (ACR) technology. The technology will be on display at the IBC show in Amsterdam Sept. 12-16.

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Adobe’s Digital Index Tracks NFL Socially

August 28, 2014 · Posted in 2nd Screen Connections · Comments Off on Adobe’s Digital Index Tracks NFL Socially 

By Chris Tribbey

Ahead of the start of the NFL season, Adobe’s Digital Index team has released the results of its study on how fans are engaging with football via social media.

Covering more than 15 million social mentions on a variety of sites, including Facebook, Twitter, Instagram, YouTube and others, the results found that the NFL is by and far the No. 1 sport in social media, beating out the NBA, MLB and college football in social mentions, both during the season and prior to its start. Total social buzz for the NFL is twice as high than the MLB, before the season even starts.

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Nielsen: Second Screen, Social Media Boosts TV Viewing

August 5, 2014 · Posted in 2nd Screen Connections · Comments Off on Nielsen: Second Screen, Social Media Boosts TV Viewing 

By Chris Tribbey

Using second screen devices and social media is having a positive impact on how viewers interact with TV content, according to new data from Nielsen.

A full quarter of respondents to Nielsen’s study said they were more aware of TV programs thanks to social media interactions with the second screen, and most every other major metric regarding how social media impacts consumers and TV content (i.e. engagement, enjoyment, recording more programs and watching live TV) was up year over year.

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Civolution Set for IBC

July 23, 2014 · Posted in 2nd Screen Connections · Comments Off on Civolution Set for IBC 

By Chris Tribbey

Civolution is set to share its latest Automatic Content Recognition (ACR) and content protection solutions Sept. 11-16 at the International Broadcasting Convention (IBC) in Amsterdam.

Highlights for Civolution at the show include the latest news on the company’s SyncNow ACR technology and new functionality for its NexGuard Streaming suite of content protection solutions.

“The second screen has become an integral part of the TV viewing experience and more content than ever is shared over IP, driving a new era in content consumption,” said Civolution CEO Alex Terpstra. “Over the past [year] we’ve been working hard to expand the capabilities of SyncNow and NexGuard to help create an ecosystem that is more interactive and secure, which is what we will be demonstrating at IBC this year.”

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CTAM: TV Everywhere Awareness Hits Halfway Point

July 8, 2014 · Posted in 2nd Screen Connections · Comments Off on CTAM: TV Everywhere Awareness Hits Halfway Point 

By Chris Tribbey

Nearly 50% of all multichannel video programming distributor (MVPD) customers ages 18-64 are aware of TV Everywhere services, the highest percentage yet, with MVPD customers saying they’re at least aware the services are available.

That’s according to a study by the Cable & Telecommunications Association for Marketing, in association with Hub Entertainment Research. The study covered both channel and service provider apps, and also showed that 44% MVPD customers have verified their subscription to watch second screen content at least once in the last six months.

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Visiware Drives World Cup 2nd Screen TV-Mobile Viewing

June 12, 2014 · Posted in 2nd Screen Connections · Comments Off on Visiware Drives World Cup 2nd Screen TV-Mobile Viewing 

Visiware, a leading provider of 2nd screen solutions for interactive TV experiences, today announced that its Sync2TV platform is powering the companion mobile apps for 2nd screen experiences for World Cup 2014 with some of the leading global sports TV organizations, including Televisa (Mexico), L’Equipe (France), and a leading US sports network. Visiware’s Sync2TV will enable interactive engagement for all World Cup 2014 matches on iOS devices, Android devices, and on the web.

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NBC Universal Beefs up TV Everywhere Initiatives

June 3, 2014 · Posted in 2nd Screen Connections · Comments Off on NBC Universal Beefs up TV Everywhere Initiatives 

By Chris Tribbey

As part of a larger push into the TV Everywhere space by NBC Universal, Esquire Network has launched live streaming via its Esquire TV Now app for iOS and esquiretv.com/Now.

The Esquire TV Now iOS app — which derives its name from sister app “Bravo Now” — is available for free, and both it and the Web site allow users to watch new and catalog programming on their iPhone, iPad, laptop or home computer live as it airs. Episodes of series currently airing on the network are available the day after airing, and past seasons of Esquire Network original shows are available as well.

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