Final Program

As of July 23, 2015 and subject to change

11:30 a.m.: Registration Opens
12:30 p.m.: Conference Sessions
6:05 p.m.: Rooftop Networking Reception

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12:30 – 12:35 p.m.
Opening Remarks
Guy Finley, Executive Director, 2nd Screen Society/MESA
Ken Kerschbaumer, Executive Director, Editorial, Sports Video Group


12:35 – 12:40 p.m.
Welcome Remarks
Christy King, Chief Operating Officer, Levels Beyond


12:40 – 1:10 p.m.
OPENING KEYNOTE: FIFA Women’s World Cup, U.S. Open, and the Coming of Age of FOX Sports GO
Thanks to some of this summer’s marquee sporting events, FOX Sports’ young FOX Sports GO digital platform has enjoyed a coming out party, setting ratings records across such tent-pole events as the FIFA Women’s World Cup and the U.S. Open Championship. TV Everywhere and authentication have seen profound maturity over recent years, and broadcasters are implementing new ways to better serve and entertain their digital viewers. Clark Pierce, SVP, TV Everywhere and Special Projects at FOX Sports discusses a busy summer at his company and breaks down how FOX Sports is developing its programming strategy to offer alternate angles, digital-exclusive content, and more to surround sports’ biggest events.
Clark Pierce, Fox Sports, SVP, TV Everywhere
Interviewed by: Ken Kerschbaumer, Executive Director, Editorial, Sports Video Group


1:10 – 1:50 p.m.
Smart Content: Making Sense of Social and Analytics
Where does social prove ROI around measurement? Is it a numbers game (tweets, uniques, repeats?) or are there lessons to be learned about who engages when and how to maximize your mission, mantra or slogan? Where do the various social media platforms (Twitter, Tumblr, Instagram, Facebook, Snapchat, Pinterest, Vine) fall in terms of fan intensity and what are the best ways for leagues and networks to utilize each platform to drive greater fan engagement and tune-in? Smart Content – watermarking, meta tagging and otherwise making content trackable and measurable – is the way to finally make sense of all the powerful data we’re now able to gather about our fans, users and their online activities. In this session, we’ll explore what objectives leading broadcasters and leagues are hoping to meet, what measures make sense, which are worth ignoring and how to make smart content work for you.
Moderator: Guy Finley, Executive Director, MESA
Will Carafello, ‎Director of Social Media, New York Mets
Bob Gearing, Director, Strategic Accounts, North America, Socialbakers
Robert Gekchyan, Senior Executive Director, Technology, Deluxe Media
Rob Shaw, Global Head, Sports Media, Facebook


1:50 – 2:05 p.m.
The New York Giants’ More Than Just ‘The Catch’ Timeline
The New York Giants provide a behind-the-scenes look at the creation of More Than Just ‘The Catch’, a digital timeline that chronicles Pro Bowl wide receiver Odell Beckham Jr.’s rise to stardom during the 2014 NFL season. Winner of Best in Digital at this year’s NFL Digital Meetings, the Beckham interactive timeline offers a unique new approach to engage fans and grow the New York Football Giants brand.
Don Sperling, Vice President and Executive Producer of Entertainment, New York Giants


2:05 – 2:45 p.m.
Innovations in Multiplatform Sports Storytelling: Maximizing Assets on Any Screen
More engagement, better data and increased brand ROI! These are the promises of our evolving industry as 2nd Screens (and 3rd and 4th) continue to transform the fan and fantasy landscape. Redirecting distribution, redefining ‘content’ and integrating workflows are essential for leagues, teams and even stadiums as the in-app experience becomes an integral part of their offering to sports fans. This session examines how technologies are facilitating the 2nd screen fan experience both on and off the playing field, inside or outside the venue, and how increasing efficiencies during production and distribution lead to a more engaged fan.
Moderator: Brandon Costa, Senior Editor, Sports Video Group
Eric Black, Vice President, Technology, NBC Sports & Olympics
Lee Brenner, Global Business Development Lead, Microsoft
Hania Poole, Vice President, Business Operations, NCAA Digital, Turner Sports
Jason Thibeault, Principal Technical Evangelist, Limelight Networks


2:45 – 3:15 p.m.
NETWORKING BREAK


3:15 – 3:55 p.m.
So You Want to Own Your Channel? Tales From the OTT Front Lines
As an industry, we’ve learned rather quickly how to give them what they want, where they want it, on whatever device they choose. But what’s the best way to know what’s working and to know where you should be investing your company’s time and money? Learn from the pioneers of over-the-top distribution strategies, at the network, league and specialty services level, on how they are leveraging their massive library of content options and their unique approaches to multiple, alternate distribution outlets.
Moderator: Jason Dachman, Editor, SVG
Dave Alloway, Director of Customer Experience, NeuLion
Frank Golding, Founder, Golding Media Ventures, and former Head of Sport for North America, Google/YouTube
Mark Hodgkin, Assistant Commissioner of Digital Media, American Athletic Conference
Christy King, Chief Operations Officer, Levels Beyond
William Mao, Vice President, Digital, Americas, MP & Silva


3:55 – 4:10 p.m.
Live Sports Online Brings New Challenges, Opportunities
As online audiences for live sports continue to grow, so too are expectations for the viewing experience. Using data from major events like the Olympics, World Cup and others, this presentation will highlight trends and projections in online video traffic and quality, the challenges this presents to existing delivery infrastructures, and advances that are helping rights holders and distributors meet rising consumer demand and expectations.
Bill Wheaton, Senior Vice President & General Manager, Media Products Division, Akamai


4:10 – 4:50 p.m.
Sports Rights: What’s the Impact on Monetization Strategy?
The expression “the only two certainties in life are death and taxes” should be amended to include “and sports rights will get more expensive.” With this third truth comes the need to monetize those rights across an increasingly fragmented distribution landscape. This panel will explore the [r]evolution of how sports content is being monetized from windowing strategies, to social media, to participation TV, and virtual reality.
Co-Moderators: David Beck, Co-Founder, BRaVe Ventures
Co-Moderator: Jesse Redniss, Co-Founder, BRaVe Ventures
Gavin Douglas, Chief Executive Officer, iPowow
Will Funk, Senior Vice President, Sponsorship Integration and Business Development, Turner Sports Ad Sales
Adam London, Vice President, Business Development, CBS Sports Digital


4:50 – 5:20 p.m.
2nd Screen for Fantasy Sports and Wagering
As the 2nd Screen proliferates to the sports gaming community, what are the boundaries and barriers for engagement and what can be gleaned from the data returns on player’s activity? This session looks at the most popular apps in fantasy sports and gambling that enable a more connected experience with real-time updates and timely reporting across a broad range of sporting events and activities.
Moderator: Steve Byrd, Chief Commercial Officer, SportRadar
Ali Nazer, Co-Founder, Onside Sports
Chris Tanck, Chief Executive Officer, RockDaisy
Éamonn Toland, President, Paddy Power North America


5:20 – 6:00 p.m.
How 2nd Screen Data Enhances the Broadcast
We all look at the 2nd Screen as a proving ground for the evolving fan and participant experience but what impact does this have on the most important screen to producers: the primary screen? In this panel discussion we’ll take a look at what’s been working for broadcasters and where they are headed, from a data perspective, as the 2nd screen becomes a facilitator and enabler of traditional first-screen content delivery.
Moderator: Alan Wolk, Chairman, 2nd Screen Society
Christine Anderson, Vice President, Creative and Digital Media, Sportvision
Elissa D. Coughlin, Senior Managing Consultant, IBM Interactive Experience, Global Center of Competence, Design, Strategy & Analytics, IBM
Jonathan Laor, Chief Executive Officer, Applicaster
David Nugent, Chief Commercial Officer, Omnigon
Matt Wildrick, Global Head, Sports Metadata, Rovi


6:00 – 6:05 p.m.
Closing Remarks
Ken Kerschbaumer, Executive Director, Editorial, Sports Video Group

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On-line Registration is now closed
For SVG:
Please contact Andrew Lippe
andrew@sportsvideo.org
For MESA:
Please contact Don Hurley
Don@MESAlliance.org

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