Amsterdam 2012






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Join the 2nd Screen Society for an afternoon event on Saturday, 8 September

from 16:30 to 19:30 at the Hotel Okura Amsterdam.

 

The 2nd Screen Summit: Amsterdam event will be a gathering of international CE, broadcast and content holder executives and their service provider partners for an afternoon of keynote presentations and panels covering market statistics, education and thought leadership around the emerging 2nd Screen ecosystem. The event, title sponsored by KIT digital and Civolution, will be followed by a dinner for 2nd Screen Society Advisory Board members and invited guests.

 

Save the date on your calendar by registering today here and join us in Amsterdam for this inaugural European event!

 

Preliminary Programme (Subject to Change):

 

16:00  Registration

 

 

16:30

Welcome Remarks

Guy Finley, Executive Director, 2nd Screen Society (S3) and MESA

 

 

16:40

10 Things You Should Know About The Future Of Television

Wolk

KIT digital’s Global Lead Analyst offers a sharp-witted view of the forthcoming changes in the TV industry with a particularly European slant. These aren’t just random predictions, but Wolk’s takeaway from his conversations with everyone from Wall Street analysts to high-level industry executives to tech start-up founders. This presentation will give clarity to everything you’ve been hearing this week about the industry-at-large and 2nd screen in particular, in order to give you the ammunition you’ll need to effect change in your own organisation.

Alan Wolk, Global Lead Analyst, KIT digital

 

17:05

2nd Screen: By the Numbers

Fuchs

This presentation features an in-depth look at where 2nd screen started, where we are now and an outlook on our future with the latest industry trends and developments from a marketing perspective. This exclusive look at industry numbers will illustrate the explosive growth in content, applications and service provider strategies specific to 2nd screen.

Renaud Fuchs, VP, Business Development, Strategy & Transformation, Broadcast Services, Ericcson

 

 

17:20

Synchronisation and Media Interaction with Your Consumer

Terpstra

The way people watch TV is radically changing. What used to be a passive and lean-back experience is now becoming an interactive and engaging experience. This growing consumers’ appetite for interactivity opens opportunities for broadcasters, content owners and advertisement agencies to deepen their relationship with the consumer. Adding interactive applications for companion devices and smart TVs meets the demands of today’s TV consumer and offers new opportunities for targeted applications and advertising. This presentation sheds light on ACR and how it greatly enhances the consumer viewing experience as well as bring a wealth of new possibilities to the broadcast industry.

Alex Terpstra, Chief Executive Officer, Civolution

 

17:45

Cocktail Break  (sponsored by KIT digital and Civolution)

 

 

18:00

Monetisation’s Impact on Europe’s 2nd Screen Ecosystem

How does a network, league or agency approach content/programming/user experience for their audience or client on a 2nd screen to keep fans engaged and drive them to additional revenue opportunities? The 2nd screen space is young but marketing, and hence monetisation, tends to form by country, then by region, before settling into global models. This panel discusses the nuances of monetising second screen apps in Europe including how advertising (brand support, click thru, etc.) is performing by examining what is working today and what might be working tomorrow.

Moderator: Guy Finley, Executive Director, 2nd Screen Society and MESA

Panelists:

Melle Bos, Strategy Director, These Days Amsterdam

Don Dulchinos, Executive Director, Entertainment ID Registry (EIDR)

Fearghal Kelly, Senior Vice President, Global Partner Solution Development, KIT digital

Joe Inzerillo, Senior Vice President, Multimedia and Distribution, MLB Advanced Media

Pritham Shetty, Vice President Products, Media and Advertising Solutions, Adobe

Ben Weinberger, Co-Founder and Chief Executive Officer, Digitalsmiths

Finley

Bos

Dulchinos

Inzerillo

 

 

 

 

 

Kelly

Kelly

Shetty

Weinberger

 

 

 

 

 

 

 

18:45

Engaging EU Consumers Through 2nd Screen

We’ve seen article after article about GetGlue, Yahoo’s IntoNow, and penetration of events like the Oscars® and various international music award shows. While most of the consumers with 2nd screens are using them during the TV experience, data shows that only 1/3 of them are engaging in the show they are watching. How do we increase that percentage of engagement and keep consumers coming back for more, so that interacting with their 2nd screens becomes second nature? What kind of engagement levels are European runaways experiencing from 3rd party apps to network broadcasters to major events.

Moderator: Chuck Parker, Chairman, 2nd Screen Society

Panelists:

Lara Ankersmit, Head of New Media, NOS

Robert Gekchyan, Chief Technology Officer, MagicRuby

Mary Ann Halford, Managing Director, Communications, Media and Entertainment, FTI Consulting

Juan Reyes, Chief Technology Officer, BluFocus

Anthony Rose, Co-Founder & Chief Technology Officer, Zeebox

Tim Whirledge, Strategic Planner, Red Bee Media

Parker

Ankersmit

Gekchyan

Halford

 

 

 

 

 

Reyes

Rose

Whirledge

 

 

 

 

 

 

 

19:30

Closing Remarks

 

 

Venue Information:

 

Hotel Okura Amsterdam

Ferdinand Bolstraat 333

1072 LH Amsterdam

The Netherlands

T +31 (0)20 6788 304

www.okura.nl

 

 

Contact:

Guy Finley, Executive Director

+1-917-513-5963

guy@MESAlliance.org

Chuck Parker, Chairman

+1-818-237-7507

chuck@MESAlliance.org