2nd Screen: It’s All About The Data

Data is going to be the currency that fuels the entertainment industry in the years ahead and 2nd screen will be the way that data is collected.

Join us as our all-star cast of industry experts explores the ways everyone from showrunners to broadcasters to brands can analyze and measure the real-time, consumer data being gleaned from a wide range of 2nd Screen experiences — everything from Twitter to branded promotions to apps.

The 2nd Screen Summit is once again an official conference program partner with International CES, kicking off the world’s largest technology trade show on the afternoon of January 5, 2015 in the Encore at Wynn Las Vegas. The half-day event will feature a compelling program featuring top names from Hollywood, Madison Avenue and Silicon Valley.

Conference Schedule:
12:00 p.m.: Registration Opens
1:00 p.m.: Conference Sessions
6:00 p.m.: Networking Reception

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Note: Conference will be held in
Encore Meeting Rooms – Chopin 1 & 2

Follow signs from Encore or Wynn casinos to “Encore Ballroom/Meeting Rooms” click here for a floor plan

Here’s What We’re Talking About:

  • Super Fans or Super Freaks: How To Interpret Social Data
  • Digital Research Snack: YuMe’s Hottest Digital Video Studies
  • Smart Content: Making Sense of Analytics in the Age of OTT
  • KEYNOTE CONVERSATION: CBSi’s Marc DeBevoise
  • USC Annenberg: Innovations in Storytelling & Media
  • KEYNOTE CONVERSATION: Kevin Murphy of SyFy’s Defiance
  • Like for Like: Are All Video Viewers Created Equal? What the Numbers Have To Say
  • Look Smart! Maximizing Experience on Any Screen
  • Stop Interrupting Me: Advertising Gets Accountable and A Whole Lot Less Annoying

The event is produced by the 2nd Screen Society — the industry voice for the 2nd Screen

Who should attend:

  • Broadcast and Cable TV networks
  • Studios, MCNs and anyone else creating video programming
  • Advertising and Media Buying Agencies
  • Brand Marketers
  • AdTech Innovators
  • Data and Measurement Companies
  • Technology Innovators
  • Device Manufacturers
  • Tablet & Mobile App Developers
  • Social Media, Commerce and Social TV Innovators
  • Online Content Aggregators, MVPD’s and Distributors

Don’t miss out on this exclusive meeting of the minds of the people who are transforming the entertainment industry. Register today!

For sponsorship information click here

For program info or to submit speaker requests please contact:
Guy Finley, Executive Director, MESA/2nd Screen Society
(917) 513-5963
guy@MESAlliance.org

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On-line Registration is now closed – On-site available

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