As of January, 2nd 2013 (Subject to Change)

Conference Schedule:
12:00 p.m.: Registration Opens
1:00 p.m.: Conference Sessions
6:00 p.m.: Networking Reception


1:00 -1:05 p.m.

Welcome Remarks
Guy Finley, Executive Director, MESA/2nd Screen Society

1:05 – 1:35 p.m.

OPENING KEYNOTE: From the Grammy’s to Victoria Secret: Lessons Learned About 2nd Screen Engagement:
Driven by millennial viewing behavior and a massive surge in online video advertising, 2nd screen viewing experiences have accelerated significantly, driving content creators to adapt their user experiences to support both companion and viewing experiences. Hear Rob Gelick, SVP and General Manager of Digital Platforms of CBS Interactive talk through the incredible pace of change that has occurred since his keynote a year ago, resulting in the convergence of synchronized companion and viewing experiences into a single app for all CBS Entertainment programming.
Rob Gelick, Senior Vice President and General Manager, Digital Platforms, CBS Interactive
Interviewed by: Lindsey Turrentine, Editor in Chief, CNET

1:35 – 1:50 p.m.

Advancing Synchronized Second Screen Advertising
YuMe discusses their latest collaboration to connect the video advertising experiences on live TV and in mobile applications, helping brand advertisers target audiences across devices.
Bob Hall, Vice President, Platform, YuMe

1:50 – 2:15 p.m.

Advertising Update: From 2nd Screen to All Screens
Video advertising is transforming on-line marketing, evidenced by a 60% growth in online video ads over the past three months alone. Video advertising is the engine that is driving 2nd screen engagement, offering a host of new models and creative applications. Hear from leading advertising agency execs as they describe the opportunities for brands through 2nd Screen devices. What type of ads do/don’t work? Creatives will share some of the best 2nd screen ad case studies of the year.
Moderator: Chuck Parker, Chairman, 2nd Screen Society
Brent Gaskamp, Senior Vice President, Corporate Development, North America, Videology
Will Harvey, Creative Lab Technologist, Ogilvy London
Jesse Redness, Chief Strategy Officer, Mass Relevance

1:50 – 2:15 p.m.

By the Numbers: Trends in Mobile Viewing
2nd screen growth has accelerated in 2013. With 34% of the American public owning tablets and mobile and tablet video viewing doubling over the past year, the numbers tell a promising story for continued, and even accelerated growth. However,what does the consumer want from his/her 2nd screen experience? Is the industry delivering on the platform’s potential? Is 2nd screen still on a trajectory to be a $6 billion business by 2017? Key analysts share their numbers and forecasts for the next 12 months and beyond.
Guy Finley, Executive Director, 2nd Screen Society/MESA
Ed Haslam, Senior Vice President, Marketing, Yume

2:15- 3 p.m.

Breaking through the Hype
Every new industry goes through the same cycles. First comes the hype, then comes gradual disillusionment, followed by reality setting in. The media has already declared that Social TV behemoths Twitter and Facebook have “won 2nd Screen” while others have even described enhanced companion experiences as “a distraction.” At the same time, the digital land grab continues, marked by consolidation, acquisitions and failures. This session will be a reality check for those on the cutting edge of this new industry — or those just about to get in.
Moderator: Alan Wolk, Global Lead Analyst, Piksel
Rachel Considine, President, Future US
Greg Gudorf, Founder, Gudorf Group
Colin Hornett, Executive Producer, iPowow
Andy Liu, Co-Founder and Chief Executive Officer, BuddyTV
Ian Schafer, Chief Executive Officer and Founder, Deep Focus
Zane Vella, Chief Executive Officer and Founder, Watchwith

2:15- 3 p.m.

Leading by Example: Successful Uses of 2nd Screen Tech
The future of 2nd screen is in the hands of the creatives and developers — those who, ultimately will hand the marketers a new way of engaging their customers, capturing their data and monetizing the experience. Three leading industry leaders will provide deep-dives into how they approached their 2nd screen projects, how they fared and the criteria by which they judged their success (or failure).
Scott L. Brown, Senior Vice President, Nielsen
Rosa Thomas, Principal Program Manager, Microsoft
Ken Todd, Vice President, Digital Content Syndication and Mobile Development, Showtime

3 – 3:15 p.m.

Ixonos SuperApp: Redefining the Global 2nd Screen Experience
Designed for synchronized – either live or time-shifted – TV experiences, The Ixonos Super App was developed to leverage multiple media types across smartphone and tablet screens for multi-platform media interaction. They will discuss their partnership with MBC and go into detail around designing the app for MBC’s version of “The Voice”.
Roope Suomalainen, Experience Eagle, Ixonos

3 – 3:15 p.m.

Building Powerful Synchronised Advertising Campaigns
This spotlight will highlight the opportunities related to synchronized multi-platform advertising, to automatically harness the emotion of spot TV ads with the interactivity of digital ads within apps, web and social media – with the goal of maximizing click-through and conversion. We’ll present some real case studies that have used the power of synchronic TV advertising to amplify TV ad campaign, delivering positive results for the industry and consumers.
Rob Leathern, Chief Product Officer and Director, Brand Networks
Alex Terpstra, Chief Executive Officer, Civolution

3:15 – 3:45 p.m.

3:45 – 4:30 p.m.

Has the 2nd Screen Become the 1st Screen?
More engaged fans, better data, better brand ROI. 2nd Screens (and 3rd and 4th!) are an integral force in television’s drive to become fully interactive. Multi-screen platforms/services have transformed the programming landscape– redirecting distribution, redefining ‘content’ and reworking business models. Mobile extensions to linear programming dovetail nicely with innovations in social media and advanced digital marketing techniques, offering many scenarios to reach, engage and monetize audiences. This session examines how to get the 2nd screen consumer experience right, both for the living room and on-the-go.
Moderator: Allison Dollar, Chief Executive Officer, Interactive Television Alliance (ITA)
Alki David, Chief Executive Officer and Founder, FilmOn.TV
Eoin Dowling, Chief Executive Officer and Co-Founder, Boxfish
Will Law, Chief Architect, Media Division, Akamai
Tyler Slocum, Director of Mobile Product, NFL
Jody Stark, Global Vice President, Commercial, Piksel
Evan Young, Senior Director of Product Marketing, TiVo

3:45 – 4:30 p.m.

Guiding “Tune-in” through Discovery
In nearly every content segment, consumers have transitioned to the 2nd screen to search for and discover new content on their 1st screens. Bookmarking applications from Comcast and NextGuide are leading the charge, while new, virtual TV stream playlists are up and coming. Learn from these real-world examples of how tune-in delivers results for content distributors and for advertisers.
Moderator: Colin Dixon, Founder and Chief Analyst, nScreenMedia
Jimshade Chaudhari, Director of Product Marketing & Management, DISH Network
Charles Dawes, Global Strategic Account Director, Rovi Corporation
John Dixon, Vice President, Strategic Development, Comcast and General Manager, SEEiT
Hardie Tankersley, VP Digital Product, Platforms, & Innovation, Fox Broadcasting, Fox
Jeremy Toeman, Chief Executive Officer, Dijit
Ben Weinberger, Co-Founder and Chief Executive Officer, Digitalsmiths

4:30 – 4:45 p.m.

From Cost Center to Profit Center: Redefining the 2nd Screen

The 2nd screen is rapidly becoming the 1st screen, and with that change in direction comes the larger issue of disparity between advertising revenues and broadcast and subscription based models. Publishers and advertisers alike are actively trying to leverage the ad capabilities of the 2nd screen platforms which enable targeted advertising, interactive ads and the ability to disseminate through social media. As the future of television moves to the second screen, the way advertising is produced, inserted and purchased is changing. Join us for this technology spotlight around the rapidly evolving landscape of television, the 2nd screen and advertising.
AJ McGowan, Chief Technology Officer, Unicorn Media

4:45 – 5:30 p.m.

Monetization Strategies that Work
The user numbers are starting to impress. Zeebox has over 5 million downloads and Viggle has 3 million users. Jeffries is tracking on-line video advertising growth at nearly 40% per year through 2016. So where’s the money? With better 2nd screen apps reaching bigger audiences, publishers are exploring a variety of monetization models, ranging from interactive ads, to m-commerce t-commerce, and in-stream video advertising. A panel of industry veterans will provide examples of 2nd Screen delivering tangible results.
Moderator: Guy Finley, Executive Director, MESA/2nd Screen Society
Greg Consiglio, President and Chief Operating Officer, Viggle
Ed Haslam, Senior Vice President, Marketing, Yume
Andrew Knight, Global Director, Business Development, Ixonos
AJ McGowan, Chief Technology Officer, Unicorn Media
Ashwin Navin, Chairman, Co-Founder, & Chief Executive Officer, Samba TV
John Robson, Executive Vice President, International, Base79

4:45 – 5:30 p.m.

Is There an App for That?
66% of consumers prefer to get their entertainment content from the “mobile web” rather than from an in app experience. Responsive HTML 5 is being deployed both in app with outside to reduce development costs and increase consumer adoption. Where is responsive HTML 5 headed?
Moderator: Andy Batkin, Chief Executive Officer, Social TV Summit
Ian Aaron, Chief Executive Officer, ConnecTV
Neal Edelstein, Producer and Creator
Jason Forbes, Executive Vice President and Managing Director, zeebox
Robert Gekchyan, Chief Technology Officer, Deluxe Media, Creative Group
Tim Napoleon, Chief Strategist, AllDigital
Adam Sexton, President, Sexton Consulting
D.P. Venkatesh, Chief Executive Officer, mPortal

5:30 – 6:00 p.m.

CLOSING KEYNOTE: One on one fireside chat with Allen DeBevoise and Dawn Chmielewski
Machinima, Inc. is the dominant video entertainment network for young males around the world. The number one male targeted network on YouTube, Machinima reaches over 188 million monthly uniques, and delivers 2.1 billion video views a month, and growing. During this fireside chat, CEO Allen Debevoise will dive into what Machinima and other programming brands mean to the future of content creation and distribution. In addition, he will offer a live demo of the Xbox One Machinima app, highlighting its interactive, original, and groundbreaking elements, which can’t be seen on any other Xbox One app.
Allen DeBevoise, Chief Executive Officer, Machinima
Interviewed by: Dawn C. Chmielewski, Entertainment/Technology Writer, L.A. Times

6 – 6:05 p.m.

Closing Remarks
Guy Finley, Executive Director, MESA/2nd Screen Society

6:05 p.m.

  • Register

Onsite Registration Available

  • Title Sponsor

Unicorn Media - Stacked

  • Platinum Sponsor





  • Gold Sponsors



  • Silver Sponsors

Akamai (2)



  • Bronze Sponsor


  • Brand Sponsor



  • Association Partner

  • Produced by

  • Last Year’s Event

2013 2nd Screen Summit at CES

  • Previous S3 Events

s3Summit w MESA