It’s ALL Second Screen

The Battle for the Digital Video Consumer is Happening on
the Second Screen!

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The industry buzzwords continue to proliferate: TV everywhere, social TV, OTT, multiscreen, interactive television. What do they all have in common?

They’re all 2nd screen.

The 2nd Screen Summit is once again an official conference program partner with International CES, kicking off the world’s largest technology trade show on the afternoon of January 6, 2014 at Treasure Island Hotel & Casino.

Following up on last year’s sold-out event, the 2nd Screen Summit focuses on the new applications and feature sets that are transforming the use of the 2nd screen for television viewing (with or without a companion display). Most importantly, this year’s program will focus on real-world, case studies about how technology leaders are monetizing the 2nd screen for broadcasters and brands through advertising and commerce.

Here’s What We’re talking About:

  • Has the 2nd Screen Become the 1st Screen?
  • “Tune-in” through Discovery
  • Monetization Strategies that Work
  • Advertising Update: From 2nd Screen to All Screens
  • By the Numbers: Trends in Mobile Viewing
  • The Industry Breaks through the Hype
  • New CES Apps in Review

 

CBS Interactive Exec, Rob Gelick, to Keynote the 2nd Screen Summit at CES, Jan 6

Rob Gelick, Senior Vice President and General Manager, Digital Platforms, CBS Interactive, one of the second screen’s biggest broadcast innovators, has been named a keynote speaker at the second annual 2nd Screen Summit at International CES in Las Vegas on January 6 at the Treasure Island Hotel.

Gelick joins fellow-keynoter Allen Devoise, Chairman, CEO and Co-Founder of Michinima on this official International CES program that also includes speakers from Fox, Showtime, NFL, Dish Network, Ogilvy and others.

Driven by millennial viewing behavior and a surge in online video advertising, second screen viewing experiences have accelerated greatly in recent months, driving content creators to adapt their user experiences to support both companion and viewing experiences. Gelick will talk through the incredible pace of change over the past year, resulting in the convergence of companion and viewing experiences into a single app for all CBS Entertainment programming.

“We’ve seen a tremendous response to our roster of synced experiences for CBS Television shows and other special events like GRAMMY Live,” Gelick was recently quoted as saying. “We’re always looking for ways to enhance the viewing experience, and we’ve most recently worked with Victoria’s Secret to bring fans all the behind-the-scenes details they crave and more.”

Gelick and his team at CBS recently programmed a synced experience with Victoria’s Secret to offer an exclusive, behind-the-scenes look at the runway including insider information on the making of the show, fashion details, background on the Victoria’s Secret Angels, and more.

In this role at CBS, Gelick is responsible for developing cohesive CBS Interactive Entertainment experiences across all platforms including the web, mobile, social, video and gaming. Previously he served as the SVP and GM of CBS Mobile, where he led the CBS Mobile business across more than a dozen CBS Interactive properties including CBS.com, CBSSports.com, CBSNews.com, CNET, GameSpot, and TV.com; as well as mobile development for The CW and CBS Paramount Television. He also managed licensing of CBS brands on mobile platforms, and oversaw all mobile-related video, advertising, games, alerts and interactive TV initiatives.

Prior to CBS, Gelick was one of the founding executives at Helio where he envisioned, developed and managed an award-winning portfolio of mobile social networking and media services including the industry’s first MySpace mobile service, the first complete YouTube Mobile offering. Before Helio, Gelick spent eight years at Motorola. There, he was instrumental in the company’s strategic alliance with Apple to bring iTunes to Motorola’s next generation mobile devices.

Allen DeBevoise, the Chairman, CEO and Co-Founder of Machinima, will be the keynote speaker for the 2nd Screen Summit at CES, set for January 6, 2014 at Treasure Island Hotel & Casino.

Under DeBevoise’s guidance, Machinima has become a major force in reaching the core 13-34 year old male demographic and young entertainment consumers, because the company is at the cutting edge of on-line video entertainment and the changing experience of entertainment consumption. It also enjoys a massive, global, and highly engaged audience.

No doubt DeBevoise will discuss the recent launch of Machinima’s innovative new App to accompany last week’s debut of Xbox One.
The new app offers gamers special gaming videos and tutorials on screen via the Xbox One’s new Snap feature. The feature is voice activated, and allows gamers to do a variety of cool activities. The Machinima Xbox One experience also offer gamers the opportunity to earn unique media achievements created by gamers, for gamers – designed with inspiration from the original game achievements on the Xbox platform.
“With the new Xbox, you can say “Xbox, Snap Machinima” while playing a game and Machinima will launch on the right side of your TV screen,” writes Matthew Cohen, Director of Business Development for Machinima. “The ability to put both of these experiences on the same screen gives us the chance to do some really powerful things with your gaming experience.” The new app will also give Machinima’s advertisers a new platform to reach gamers, with marketers already signing up to sponsor the app. Machinima is also set to develop 30 custom Machinima Wingman videos for each game title that will automatically populate in the Snap window after saying “Xbox, Snap Machinima.” Exclusive videos include: “Dead Rising 3”, “Battlefield 4”, “Ryse: Son of Rome” and “Call of Duty: Ghosts”. These custom videos will offer gamers the ability to access tips and tricks while they play.

Machinima’s global network features original content, premium episodic series, fan-created gameplay videos, official content from game publishers, television networks and film studios, and over 20 original daily and weekly shows, all aimed at the coveted 13–34 year old male demographic. The number one male targeted network on YouTube, Machinima reaches over 188 million monthly uniques, and delivers 2.1 billion video views a month, and growing.
In addition to the Snap experiences, Machinima will also launch an Xbox One SmartGlass experience, giving gamers a second-screen companion to keep a full-screen game on the TV and get a sidekick Machinima experience on a smartphone or tablet.

2nd Screen Summit returns to Las Vegas and CES!

The 2nd Screen Summit is an offical conference program partner with International CES, kicking off the world’s largest technology tradeshow on the afternoon of January 6, 2014 at Treasure Island Hotel & Casino.

Following up on last year’s sold-out Summit at CES, the 2nd Screen Summit returns for an afternoon of programming focused on the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content for tablets and smartphones. The half-day event will feature two tracks of panels and presentations featuring speakers from Hollywood, Madison Avenue and Silicon Valley.

Monetization opportunities and engagement strategies continue to emerge in broadcast TV around advertising, and in sports around additional content licensing, but has the “killer app” truly emerged? How are device manufacturers positioning themselves with content holders to exploit this opportunity to drive market penetration? How are brands and agencies making use of this creative palette to drive more ad sales and customer interactions? Where is the opportunity for broadcasters and how are they defining the differences between 2nd screen, multiscreen and OTT? What are the coolest examples of great 2nd screen creative and applications? Learn this and more at this featured and official International CES event.

The event is produced by the 2nd Screen Society — the voice for the growing 2nd screen industry.

Who should attend:

        • Tablet & Mobile App Developers
        • Social Media, Commerce and Social TV Innovators
        • Home Entertainment and Broadcast Executives
        • Creative Content Producers
        • Advertising, Marketing, Agency and Brand Executives
        • Cable, Network, Telcom and MSO’s
        • Online Content Aggregators and Distributors

Don’t miss out on this exclusive gathering of second screen technology innovators. Register today!

For sponsorship information click here

Conference Schedule:

12:30 p.m.: Registration Opens
1:00 p.m.: Conference Sessions
6:00 p.m.: Networking Reception


For program info or to submit speaker requests please contact:
Guy Finley, Executive Director, MESA/2nd Screen Society
(917) 513-5963
guy@MESAlliance.org

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