Watchwith Sync-to-Broadcast Content Creation and Syndication Platform Supports Live TV Programming
WatchwithÂ®Â has announced a key upgrade to itsÂ Sync-to-Broadcast content creation product,Â Showrunnerâ„˘. New ShowrunnerÂ features include support for live television production and distribution,Â automated creation of Sync-to-Broadcast related content powered by RAMPâ€™sÂ MediaCloud platform, andÂ the ability for TV programmers to quickly and easilyÂ define new DoubleClick for Publishers (DFP) inventory within a Sync-to-BroadcastÂ consumer experience on the web, phone, tablet, or connected TV.
Watchwith also announced this week partnerships with NBC, USA and Syfy, who are utilizing Watchwithâ€™s Showrunner to power their proprietary second screen apps and brands like â€śThe Voice â€“ Liveâ€ť and â€śSyFy Sync,â€ť to extend that content to social TV partners such as zeebox. These and other networks are using Showrunner to add polls, trivia games, photo galleries, and social check-ins to their web,Â mobile,Â tablet, and connected TV products.
Television producersÂ have previously used Showrunner to create original Sync-to-Broadcast content forÂ pre-recordedÂ television programming. Producers of live news, sports andÂ reality competition television programming canÂ create valuable, engaging, Sync-to-Broadcast related content on the fly, experimentÂ with new forms of audience engagement on mobile, web and tablets, and enhance liveÂ television events with Sync-to-Broadcast content that must be experiencedÂ live.
â€śOur customers are rapidly discovering newÂ ways to engage their viewers,â€ť says Zane Vella, Watchwith CEO. â€śShowrunnerÂ is proving to be a powerful tool for both creative expression and unlocking newÂ revenueÂ from live and pre-recorded TV.â€ť
The entire platform is designed for content creators to be able to quickly and easily create Sync-to-Broadcast content, says Geoff Katz, Watchwithâ€™s Vice President, Business Development and Marketing.
â€śWe think that adding engagement timed to the show is part of the magic that second screen brings,â€ť Katz says.
ForÂ more information visit watchwith.com