Final Programme

As of 4 September

11:00: Registration Opens
12:00: Conference Sessions
18:00: Networking Reception


12:00 – 12:05
Opening Remarks
Guy Finley, Executive Director, MESA / 2nd Screen Society

12:05 – 12:20
2nd Screen By the Numbers
Discussing the trends with the current facts in the market place that help us gauge if we are headed towards a $6B marketplace or a $6M niche
Introduction: Chuck Parker, Chairman, 2nd Screen Society
Presenter: Renaud Fuchs, Director, Digital Transformation, Alvarez and Marsal

12:20 – 12:50
OPENING KEYNOTE: Second Screen: State Of The Nation
Today we call it Second Screen, next year we’ll call it Participation TV
Anthony does a roundup of the state of the industry, how second screen began as smart technologist created propositions that played out in front of someone else’s content, and how that will morph into fully integrated experiences, played out across your TV, set top box and handheld touchscreens.
Anthony Rose, Chief Technology Officer and Co-Founder, zeebox

12:50 – 13:05
Five 2nd Screen Apps that Pay the Bills
There are plenty of 2nd screen apps around, but which ones are actually creating value? The IAB Netherlands task force on second screen has collected five case studies that demonstrably create value. In a quick run down this presentation shows the apps and shares the numbers.
Jeroen Doucet, Chairman, IAB Task Force, Second Screen and Managing Director, Ex Machina Strategy & Concepts

13:05 – 13:45
2nd Screen Driving Bespoke Content Creation
In April “App” the movie premiered in The Netherlands and offered the world’s first synchronized 2nd screen experience integrated directly into a feature film. The Dutch thriller pioneered a new way to experience cinema but how did creatives work with technologists to bring this ambitious vision to life? How will technology and infrastructure evolve the production process so 2nd screen engagement determines and drives content creation? Will this be limited to feature film or will television pilots/series be created in a similar manner? Meet pioneers of this evolution in entertainment along with the service providers who will ensure that the 2nd screen is implemented on the 1st frame shot.
Moderator: Chuck Parker, Chairman, 2nd Screen Society
Lara Ankersmit, Head of Digital Media, NOS
Bobby Boermans, Director, App, the Movie
Claire McHugh, Chief Executive Officer, Axonista
Ashwin Navin, Chief Executive Officer, Flingo
Edward Scott, Head of Digital Media, Product Strategy & Product Development, Infosys
Phil Shaw, Senior Technical Architect, Piksel

13:45 – 14:00
2nd Screen & Live Sports
Engaging the already over stimulated consumer to cement loyalty and increasing viewing. With the 2014 FIFA World Cup on the horizon, where should the major sports brands be focusing their time and effort in the 2nd Screen space?
Jim Elliott, Digital Media Solutions, IBM Interactive

14:00 – 14:30

14:30 – 15:15
Engaging the Consumer Through 2nd Screen
Content holders, broadcasters and telecoms across Europe are utilizing the 2nd screen to connect with their audiences in creative ways that complement their existing business models. As these engagement apps gain traction in the marketplace, and many more users, they are finding new ways to reach consumers in fun and interesting ways. Hear from Channel 4, Orange and M6 as they present their unique 2nd screen experiences that help drive consumer engagement, loyal customers and tune-in.
Martin Boronski, Chief Technology Officer, M6 Web
Dominique Rougie, Director, TV Interactive Services, Social TV & Media, (Orange)
Orpheus Warr, Chief Architect, Channel 4 Television

15:15 – 15:30
Bringing the 2nd Screen Experience to Retail
Learn how to leverage existing technology and infrastructure to transform a digital prospect into a physical consumer, or even better, a physical prospect into a paying customer! This session looks at how an engagement experience can transcend the TV/living room by activating a consumer’s smartphone or tablet in a physical retail environment.
John Stavropoulos, Vice President of Engineering, Arbitron
Trey Courtney, Global Vice President, Emerging Products, Mood Media

15:30 – 16:10
Show me the Money: Transforming 2nd Screen Consumer Engagement into Revenue
As second screen experiences proliferate and become mainstream, someone is going to have to improve user experience and additional enhanced content. Where’s the ROI for programmers and brands that choose to pioneer this new consumer experience? Will this space be owned by m-commerce, incremental subscription revenues, increased ad inventory, or higher CPMs? What about CPCs? What about interactive or even contextual advertising? Come listen to the experts in this exploding space discuss their divergent views on what approaches are winning and losing.
Moderator: Guy Finley, Executive Director 2nd Screen Society and MESA
Vadim Brenner, Vice President, Product Management, Gracenote
Greg Consiglio, President and Chief Operating Officer, Viggle
Don Dulchinos, Executive Director, EIDR
Mark Lemmons, Chief Technology Officer, T3Media
AJ McGowan, Chief Technology Officer, Unicorn Media
Neal Modi, Director, Revenue and Operations, Kargo

16:10 – 16:25
From Cost Center to Profit Center: Redefining the 2nd Screen
The 2nd screen is rapidly becoming the 1st screen, and with that change in direction comes the larger issue of disparity between advertising revenues and broadcast and subscription based models. Publishers and advertisers alike are actively trying to leverage the ad capabilities of the 2nd screen platforms which enable targeted advertising, interactive ads and the ability to disseminate through social media. As the future of television moves to the second screen, the way advertising is produced, inserted and purchased is changing. Join us for this technology spotlight around the rapidly evolving landscape of television, the 2nd screen and advertising.
AJ McGowan, Chief Technology Officer, Unicorn Media

16:25 – 16:55

16:55 – 17:35
Brand Strategies for 2nd Screen
Coke launched the Polar Bear experience in Super Bowl 46, Capitol One “owned” every pre-roll for the March Madness 2013 2nd Screen experience and Verizon rocked “The Voice”. How are brands capitalizing on the increased brand engagement opportunity that 2nd Screen presents?
Moderator: Alan Wolk, Global Lead Analyst, Piksel
Melle Bos, Strategy Director, These Days Amsterdam
Nick Cohen, Managing Partner & Head of MediaCom Beyond Advertising, MediaCom
Jason George, Chief Executive Officer, Telescope
Roope Suomalainen, Experience Eagle, Ixonos
Alex Terpstra, Chief Executive Officer, Civolution

17:35 – 17:50
Scenario Based 2nd Screen Engagement
This presentation offers insights into the optimized blend of TV viewing and second screen engagement, a blend that drives overall higher rates of engagement with the content and its meta data before during and after the broadcast time.
Jonathan Laor, Chief Executive Officer, Applicaster

17:50 – 18:30
CLOSING KEYNOTE: Inventing the Future of 2nd Screen
A famed, forward thinking progosticator spends time discussing 2nd Screen’s impact on traditional TV revenue models, the challenges faced by the European television community and what changes might lie ahead for the industry.
Robert Tercek, Chairman, Creative Visions

Closing Remarks and Networking Reception
Jim Bottoms, Executive Director, MESA Europe

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