Final Program

As of April 1, 2014 
(Subject to Change)

Conference Schedule:

12:30 p.m.: Registration Opens

1:00 p.m.: Conference Sessions

6:30 p.m.: Networking Reception

1 – 1:05 p.m.
Opening Remarks
Guy Finley,
Executive Director, 2nd Screen Society

1:05 – 1:35 p.m.
KEYNOTE: Twitter Amplify and the 2nd Screen
2014 looks to be another remarkable year for Twitter as the Amplify program continues to gain momentum as the premier social TV engagement product for the 2nd screen. With 95% of live television conversations currently happening on Twitter, Amplify helps everyone win: Users receive spectacular, timely content in their timelines; Broadcasters reach new audiences; Brand messaging becomes more interactive, engaging and measurable; and Advertisers get an integrated cross-platform tool for reaching the social conversation, wherever it happens. In our Keynote you’ll learn more about how Twitter has further amplified the social TV conversation with real-time, dual-screen sponsorships and in-Tweet video clips from broadcasters.
Mike Park, Senior Manager, Twitter Amplify, Twitter

1:35 – 2:15 p.m.
Managing the Converging TV Experience from Living Room to On-the-Go
As the definition of “TV” continues to change, perhaps the biggest challenge is creating a user experience that works equally well across all screens and satisfies a plethora of different viewing experiences—from launching a video in the living room, to viewing on the go, to companion viewing in front of a larger 1st screen. The challenges range from creating the right interface, to providing seamless functionality, to ensuring that the content is properly monetized across each screen in a way that resonates with consumers and advertisers alike. This session digs deep into the world of screens as our diverse panel discusses their battle scars and successes in managing video convergence, and shares their views on where this is all headed.
Moderator: Guy Finley, Executive Director, 2nd Screen Society/MESA
Brent Gaskamp, Senior Vice President, Corporate Development, North America, Videology
Greg Jarvis, Vice President, Solutions, Synacor
Alex Terpstra, Chief Executive Officer, Civolution
Zane Vella, Chief Executive Officer and Founder, Watchwith
Ron Yerkes, Senior Director Product Management, Emerging Technology, Turner
Evan Young, Senior Director of Product Marketing, TiVo

2:15 – 2:30 p.m.
Technology Spotlight – Piksel
Live Demo: Interactivity on the Second Screen

This spotlight presentation introduces Piksel’s second screen framework, 2Si, and shows a brief overview of Piksel’s reference application. Attendees will learn the ways they are deploying interactive elements to the second screen for end users and how these elements can be leveraged to achieve greater levels of success for application owners.
Miles Weaver, Product Manager, Second Screen, Piksel

2:30 – 3:10 p.m.
Video Ad Monetization with a Companion or Viewing Experience
App publishers are finding the most success in monetizing their 2nd screen experiences through video ads. Whether a “tune-in” pre-roll in front of a companion experience or classic pre-rolls and mid-rolls in a viewing or converged experience, this method of monetization is growing at rates between 25% and 40% over the next few years. Listen to the veterans of this still nascent space describe their consumer reach and their views on how this market will continue to drive further investment in the space.
Moderator: Paul Sweeting, M&E Journal and Analyst, GigaOm Pro
Scott Brown, Senior Vice President, Nielsen
Balaji Gopinath, Senior Vice President Emerging Tech, Turner
Brent Horowitz, Vice President, Business Development, BrightRoll
Jeremy Lockhorn, Vice President, Emerging Media, Razorfish
AJ McGowan, Chief Technology Officer, Brightcove
Neal Modi, Vice President, Revenue and Operations, Kargo

3:10 – 3:25 p.m.
Technology Spotlight – Brightcove
From Cost Center to Profit Center: Redefining the 2nd Screen
The 2nd screen is rapidly becoming the 1st screen, and with that change in direction comes the larger issue of disparity between advertising revenues and broadcast and subscription based models. Publishers and advertisers alike are actively trying to leverage the ad capabilities of the 2nd screen platforms which enable targeted advertising, interactive ads and the ability to disseminate through social media. As the future of television moves to the second screen, the way advertising is produced, inserted and purchased is changing. Join us for this technology spotlight around the rapidly evolving landscape of television, the 2nd screen and advertising.
AJ McGowan, Chief Technology Officer, Brightcove

3:25 – 4 p.m.

4 – 4:40 p.m.
Trends in Sharing: Your Views, Your Clips and Annotated Pics
While there has been recent debate over the value of Social TV, there is clearly a large and rapidly growing trend in both major social apps (Twitter Amplify) and in companion experiences to connect viewers to each other through clip sharing, shared audio experiences, and, of course, through Tweets and Facebook posts. Come listen to the battle hardened veterans discuss what they are focused on now and where the future lies with social and TV.
Moderator: Brian Ring, President, Ring Digital
Ian Aaron, Chief Executive Officer, ConnecTV
Mick Darling, Chief Executive Officer and Founder, Tomorrowish
John Dixon, Vice President Strategic Development, Comcast
Christy King, Vice President Digital, Technology R&D, UFC
Bill Reiter, On-Air Personality, Fox Sports 1

4:40 – 5:10 p.m.
Technology Spotlight – Microsoft
SmartGlass: An App and Platform for 2nd Screen Experiences

SmartGlass will help you build great 2nd screen/Companion experiences for Media applications on Xbox One. See how some of the leading examples of 2nd screen experiences built using SmartGlass platform. Also, learn how the existing JavaScript based platform and the new Native SDK, available for all the popular mobile platforms iOS/Android/Windows Phone/Windows, allows you to build rich, easy and compelling experiences.
Sreekanth Kannepalli, Senior Program Manager, XBox SmartGlass at Microsoft

5:10 – 5:50 p.m.
Next Gen Living Room: Finding and Viewing Your Content on the Big Screen
The greatest challenge facing TV consumers today is finding something to watch in the morass of programming currently enabled by hundreds of cable channels as well as the mass proliferation of content available through OTT services like Hulu, Netflix and YouTube. Many players are trying to solve this problem while keeping you in their ecosystem — your pay TV provider wants to keep you on their OTT and linear channels; Netflix, Hulu and Amazon want to keep you in their app; while 3rd party services want to help you find your content on any service and help you launch the video to your 1st or 2nd screen. What progress has our industry made to date? Is Chromecast the future, or just one more tool to keep you behind the walls of the app provider? Listen to a spectrum of players in the discovery space describe what is “real” and what is “next” in this critical consumer facing area.
Moderator: Chuck Parker, Chairman, 2nd Screen Society
Doug Craig, Vice President, Programming, Roku
Thomas Dodson, Vice President, Operations,
Field Garthwaite, Chief Executive Officer, IRIS.TV
Will Law, Chief Architect, Media Division, Akamai
Andy Liu, Co-Founder and Chief Executive Officer, BuddyTV
Ben Weinberger, Co-Founder and Chief Executive Officer, Digitalsmiths

5:50 – 6:30 p.m.
Proven Ways of Engagement: Stats, Quizzes and Extra Content
The lead up to NAB will reveal the nature of the engagement marketplace in sports through the updated experiences of March Madness and the Masters. Sports fans more than anyone have proven that well-presented stats, highlight clips, and graphics greatly enhance the viewing experience. But what about hugely popular awards shows (Oscars, Grammys, etc.), engagement apps like Viggle and zeebox, brand driven engagement or movie companion experiences? What are the keys to success in perhaps the most important aspect of second screen – consumer engagement experience? Come listen to the experts describe proven successes and future strategies.
Moderator: Alan Wolk, Global Lead Analyst, Piksel
Eoin Dowling, Chief Executive Officer and Co-Founder, Boxfish
Sandy Khaund, Senior Director, Advanced Software Technologies, Turner
Kelly Moulton, Chief Commercial Officer,
Rachel Payne, Chief Executive Officer, FEM
Jeremy Toeman, President, Dijit

6:30 p.m.
Closing Remarks
Guy Finley,
Executive Director, 2nd Screen Society
Chuck Parker, Chairman, 2nd Screen Society

6:30 – 7:30 p.m.

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