Endemol Beyond CEO: Embrace the Digital Madness

July 17, 2014 · Posted in 2nd Screen Exclusive · Comments Off 

By Chris Tribbey

Will Keenan, president of Endemol Beyond USA, who oversees the launch of new digital ventures in the U.S. and is building a network of genre-focused premium channels, looks at what’s happening with content today, and sees “history book stuff.”

“The consumer is now in control,” he said July 6, speaking at the Social TV Summit. “And we have a chance to partner with them, not fight against them. The barbarians are at the gates, and they’re Millennials. Let them in now, collaborate with them.

“Engage or die.”

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