CBS Keynote, NBC, SyFy Announced for CES Summit

December 16, 2014 · Posted in 2nd Screen Exclusive · Comments Off 

By Chris Tribbey

The International Consumer Electronics Show (CES) has become the must-attend event for everyone in both the content and hardware industries, and the 2nd Screen Society (S3) is once again leading off the CES discussion, with the Jan. 5 2nd Screen Summit at the Encore in Las Vegas.

“We’re going to focus on how people are successfully using the second screen, both as an audience building tool and as a way to involve brands in the process,” said Alan Wolk, chairman of the 2nd Screen Society, which is producing the event in partnership with the Media & Entertainment Services Alliance (MESA). “I think that smart content and using second screen devices to access the data that is in that smart content is the opportunity for this segment. It will allow us to know our audiences better and make better decisions as a result.”

The must-attend portion of the summit will see Marc DeBevoise, EVP and GM of entertainment, news and sports for CBS Interactive, sitting down with Guy Finley, executive director of MESA and the 2nd Screen Society, in a keynote discussion about the trends driving CBS Interactive’s businesses, and the strategy behind their recent launch of new digital content initiatives, including CBS All Access and CBSN.

The summit will also feature a keynote address by Kevin Murphy, executive producer, co-creator and showrunner for SyFy’s “Defiance,” with Murphy discussing the strategies he and his team have for engaging fans of the show with the second screen, including live Twitter sessions with the cast and a unique transmedia gaming experience.

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