Second Screen Experts Talk Sports at NAB

April 16, 2015 · Posted in 2nd Screen Exclusive · Comments Off 

By Chris Tribbey

As chief architect of media for Akamai, William Law has seen it all when it comes to handling sports video. The Super Bowl, the Olympics, the NCAA Tournament, the World Cup, all have been handled by Akamai.

But recently he saw something that topped almost every single one: a cricket world championship semi-final match between Australia and India.

“There were 1.35 million peak concurrent (viewers), and that was more than the live stream for the Super Bowl,” he said at the NAB Show’s Media Management in the Cloud conference, presented by the Entertainment Technology Center at the University of Southern California (ETC@USC). But even more interesting? There were also approximately 60 million VOD views around the match.

It’s anticipating the needs of consumers that’s paramount for sports broadcasters, according to James Stellpflug, VP of product marketing at EVS. “When the World Cup was coming up, broadcasters came to us because they saw the trend starting up, and wanted to know how to deliver content to fans on all these emerging devices,” he said.

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