The Pictures Get Even Smaller: Video Stars Take On The Movie Industry

March 5, 2015 · Posted in 2nd Screen Exclusive · Comments Off 

By Alan Wolk

I spent the day at BBTVCON, moderating a panel on 2nd Screen (more about that later) and attending the fascinating opening keynote by Awesomeness TV’s Chief Digital Officer, Kelly Day

We adults hear a lot about YouTube, Vine, Instagram and Snapchat stars, but their appeal is often lost on us. Day gave the audience some excellent reasons why we should rethink that and how companies like Awesomeness are rethinking the entire way movies are made.

The case study Day offered up concerned the movie Expelled, starring Vine star Cameron Dallas, a 20 year old who often appears shirtless in his Vines. Dallas’ fan base, according to Day consists mainly of 14 year old girls who idolize him as if he were the sixth member of One Direction.

Dallas’ numbers are amazing: 7.1 million Vine followers, 5.8 million Instagram followers, 4.49 million Twitter followers, 3.2 million subscribers to his YouTube channel and 2.1 million Facebook fans.

Last fall, the Awesomeness team set out to make a feature film starring Dallas, directed by YouTube phenom Alex Goyette.

The team operated on a very compressed timeline: the movie was greenlit at the end of August, went into production about 3 weeks later, wrapped in early October, had a trailer out a month later, had its theatrical release on December 11th and was released on VOD and DVD on December 26th.

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