Syfy Partners with Watchwith for LG Smart TVs

June 17, 2015 · Posted in 2nd Screen Exclusive · Comments Off on Syfy Partners with Watchwith for LG Smart TVs 

By Chris Tribbey

During the heyday of physical disc, part of the reason it was so popular was the addition of bonus content. And though streaming, OTT, VOD and digital sellthrough are becoming bigger by the day, adding bonus content to movies and TV shows has been a successful marketing feature – but now it’s a way to more engaging stories on the biggest screen in the house.

San Francisco-based Watchwith is aiming to change that. On June 17, the company announced that NBCUniversal’s Syfy channel is now using Watchwith Televised tool to include in-program content for broadcasts of the original series ‘Defiance,’ offering perfectly timed bonus features as an interactive overlay on the LG Smart TVs.

Watchwith-SyfySyncLG-1 Using the Syfy Sync digital offering, LG Smart TV owners watching the Friday broadcasts of ‘Defiance’ can use their TV remote to learn more about the show’s back-story and characters, participate in audience polls and more without interrupting the program.

Zane Vella, CEO of Watchwith, said it’s an important milestone for his company and for content owners.

Watchwith has been working on the tool for years, and finally saw it go live with the June 12 broadcast of ‘Defiance.’

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