Second Screen Summit Among Upcoming CES Highlights

November 11, 2014 · Posted in 2nd Screen Exclusive · Comments Off 

By Chris Tribbey

Before the show floor opens at the International Consumer Electronics Show (CES), the 2nd Screen Summit will once again lead things off Jan. 5 with a half-day event at the Encore in Las Vegas.

In just a year, a lot has changed in the business opportunities and innovations for the second screen, according to Alan Wolk, chairman of the 2nd Screen Society, which is producing the event in partnership with the Media & Entertainment Services Alliance.

“In terms of changes, the biggest change has been the shift from third party apps to individual show-based experiences,” he said. “While many of the apps were well designed, there was no strong consumer demand for them. The key now is all about engagement and how to get fans more engaged with the shows using second screen, multiscreen and social TV.”

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