Second Screen Experts Talk Sports at NAB

April 16, 2015 · Posted in 2nd Screen Exclusive · Comments Off 

By Chris Tribbey

As chief architect of media for Akamai, William Law has seen it all when it comes to handling sports video. The Super Bowl, the Olympics, the NCAA Tournament, the World Cup, all have been handled by Akamai.

But recently he saw something that topped almost every single one: a cricket world championship semi-final match between Australia and India.

“There were 1.35 million peak concurrent (viewers), and that was more than the live stream for the Super Bowl,” he said at the NAB Show’s Media Management in the Cloud conference, presented by the Entertainment Technology Center at the University of Southern California (ETC@USC). But even more interesting? There were also approximately 60 million VOD views around the match.

It’s anticipating the needs of consumers that’s paramount for sports broadcasters, according to James Stellpflug, VP of product marketing at EVS. “When the World Cup was coming up, broadcasters came to us because they saw the trend starting up, and wanted to know how to deliver content to fans on all these emerging devices,” he said.

Continue Reading

Past Exclusives

Latest Connections

• Xstream to Showcase Next Generation Content Supply Chain & Monetization Tools for Internet TV Solutions at NAB 2015
Posted: April 9, 2015

• Axwave Expands to Over 3 Billion Recognition Queries Per Month Using Mobile Apps in the U.S.
Posted: April 2, 2015

• Digitalsmiths: Pay TV Providers Making Adjustments
Posted: March 12, 2015

• YuMe VP: Shifting Views on Second Screen Metrics
Posted: February 12, 2015

• White House Makes Second Screen Noise with State of the Union
Posted: January 22, 2015

• S3 Panelists See Progress with Broadcasters, Smart Content
Posted: January 8, 2015

• YuMe: TV Viewers ‘Distracted on a Daily Basis’
Posted: January 6, 2015

• Adobe: TV Everywhere Video Growth Continues
Posted: December 18, 2014

• Fox Takes to Second Screen for ‘Sons,’ ‘Night at the Museum’
Posted: December 16, 2014

• IBM: Thanksgiving, Black Friday Shopping Set Mobile Records
Posted: December 2, 2014

More connections

Latest Headlines

• TV Targets Millennials with Pricing, Multiscreen (Advanced Television)
Posted: April 16, 2015

• Netflix Aims at TV, Not HBO, Says CEO Reed Hastings (Re/code)
Posted: April 16, 2015

• Television in 2015: The Future is NOW (BRaVe Ventures)
Posted: April 16, 2015

• Television’s Future Comes down to a Question of Indie Profitability (Forbes)
Posted: April 16, 2015

• NAB 2015: NBCUniversal Says Work Remains for (TV Everywhere)
Posted: April 16, 2015

• Social Media Augments Live TV Viewing (MediaPost)
Posted: April 16, 2015

• Adobe: TV Everywhere Goes Mainstream in the US, with Mobile OTT Viewing Set to Overtake Desktop (Vidoenet)
Posted: April 16, 2015

• The Route to Delivering TV-Quality Video Advertising Cross-Screen (VAN)
Posted: April 16, 2015

• How ‘Last-Click’ Attribution is Persisting in the Cross-Screen Era (ExchangeWire)
Posted: April 16, 2015

• Mobile Ad Spending Lags, eMarketer Says, But Not for Long (AdAge)
Posted: April 16, 2015

More headlines
  • Upcoming Events

      HITS 2015 Button

  • 2nd Screen Lexicon

  • Media & Entertainment Services Alliance

  • S3 Members

      Twentieth Century FOX Home Entertainment
      Axwave logo
      furiousm unofficial
      HitachiHDS_below siderbar logo 256x117
      hybris_SAPCo_rgb x300
      ixonos_logo grey
      JargonLogo.rgb.300dpi.transparent (2)
      samsung 1
      Sony DADC Stacked_safe
      Teradata NOTAG
      TOKTV Sept 2013 small
      Xstream Move Faster Turquoise 500x154px
      yidio logo


Stay informed!
Let MESA keep you updated on the latest technologies and industry developments.
Never display this again