New S3 Research Paper Tackles Casting, Names Top Second Screen Apps

July 31, 2014 · Posted in 2nd Screen Exclusive · Comments Off 

By Chris Tribbey

If done right, “casting” just might be the “killer” app the second screen world has been looking for.

That’s one of several suggestions found in an extensive second screen industry report from The Intersection and the 2nd Screen Society (“The User eXperience and the 2nd Screen”). The report pinpoints which apps are resonating with consumers (and why), and focuses on the new role “casting” content is playing in the second screen ecosystem.

“Casting” content — relaying content from the second screen to the first in real time — is a relatively new option for consumers, but one with huge potential, according to the report.

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